Retain your customers in the fiercely competitive telecommunication industry
Situation
How can you reduce customer churn?
Generally, when speaking about any type of subscription-based business, the major issue is churn, and customers have low incentives to remain loyal.
Sounds familiar?
THE SITUATION
Retain
It is most common the price, data amount, support and loyalty passiveness that explains why a consumer chooses one operator over another. Something needs to be done, your revenue is going down the drain.
SUCCESS RATE
25%
Typically 25% convert in a traditional renewal campaign, usually based on mail or email send outs.
LOSS RATE
75%
which means an astonishing 75% doesn't take action and are lost as customers.
"Through Wiraya Consent we reached over 96.7% of our customers with the info about GDPR and collected a valid consent from 39.95% of our customers. I am really impressed with the method and can recommend it to every company that aims to be GDPR Compliant."
Face it, your customers are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
Face it, it's incredibly hard to engage with your customers. So what do you do?
ALTERNATIVES
Do nothing
Hire a team
Use traditional channels
Be personal
Just hope the customers renewal their contracts
Unlikely
Hire an expensive team of call centre reps who don’t know your brand and hope for the best
Expensive
Continue to spam these customers with ineffective emails or generic SMS
Spam
Tailored personal messages, in the right channel, at the right time, automatically.
Right way
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
THE CHALLENGE
Failing in conversion
It's not uncommon that brands already have tried to convert customers to digital payments in various ways, typically by email and letters. This is simply not enough. It's not that your customers aren't interested. They're just busy.
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
It's incredibly hard to engage customers. So what do you do?
ALTERNATIVES
Do nothing
Same channels
Try something new
Just hope the customers convert to e-invoice by themselves
Unlikely
Continue reaching out in the same channels as you’re already using
Spam
Start deliver tailored personal messages, in the right channel, at the right time, automatically.
Right way
Cut through the noise. Even though you're talking to thousands.
THE SOLUTION
Automated Customer Interactions
Hyper targeted yet truly scalable
1
Most effective channels
Blends voice, text and mobile messaging adapted to each individual
2
Artificial Intelligence
Uses massive amounts of data to optimize when, what and how to communicate with each individual
3
Engaging content
Generates engaging and unique content built around your brand to inspire action from customers
4
Always optimising
Learns from interactions in real time to continuously improve customer lifetime value and loyalty
"We got 50% conversion rates with Wiraya and 30% chose to instantly speak to our agents. That’s a fantastic result, and we are happy to have found an efficient, automated process to welcome and motivate our new customers."
