Boosting loyalty with smoother payments experience and an environmentally-friendly approach
How to simplify conversion to digital payments?
Churn is a big challenge for many businesses. So how do you tackle it? The answer is easy: by going the extra mile and doing it right from the start. If the customers are blown away from the first moment they encounter your business they are less likely to churn. A key part is to offer a convenient payment experience since failed payments are a large driver of cancelled subscriptions. But sometimes it’s hard to get customers to convert to digital payments – and at the same time deliver a smooth customer experience.
Sounds familiar?
Situation
THE SITUATION
New customer
You have spent some serious resources to attract thousands of customers. One way to create stickiness is to get them to sign up for digital payments.
SUCCESS RATE
25%
Typically 25% convert in a traditional renewal campaign, usually based on mail or email send outs.
LOSS RATE
65%
There is just one problem, the majority haven’t. On average 65% never converts to digital payments.
$1.2M
1799992
1800000
This Costs Companies on averge every year
$1.2M
€1.800.000
This is what you loose every year by not converting your customers to e-invoice. Want to know more how we calculated this figure? Let's talk.
Challenge
Face it, your customers are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
THE CHALLENGE
Failing in conversion
It's not uncommon that brands already have tried to convert customers to digital payments in various ways, typically by email and letters. This is simply not enough. It's not that your customers aren't interested. They're just busy.
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
It's incredibly hard to engage customers. So what do you do?
ALTERNATIVES
Do nothing
Same channels
Try something new
Just hope the customers convert to e-invoice by themselves
Unlikely
Continue reaching out in the same channels as you’re already using
Spam
Start deliver tailored personal messages, in the right channel, at the right time, automatically.
Right way
THE CHALLENGE
Failing in conversion
It's not uncommon that brands already have tried to convert customers to digital payments in various ways, typically by email and letters. This is simply not enough. It's not that your customers aren't interested. They're just busy.
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
It's incredibly hard to engage customers. So what do you do?
ALTERNATIVES
Do nothing
Same channels
Try something new
Just hope the customers convert to e-invoice by themselves
Unlikely
Continue reaching out in the same channels as you’re already using
Spam
Start deliver tailored personal messages, in the right channel, at the right time, automatically.
Right way
Solution
Cut through the noise. Even though you're talking to thousands.
THE SOLUTION
Automated Customer Interactions
How Wiraya increase conversion and collect customer data.
1
Most effective channels
A powerful combination of voice, text messages and personalised landing pages adapted to each individual.
2
Engaging content
Generates engaging and unique content to inspire immediate action and a smooth transition for your customers.
3
GDPR compliant data collection
The customer is redirected to a landing page, built and hosted by Wiraya. After the form has been completed, the data is stored and your customer service reps will be notified to reach out and complete the order.
4
Always optimising
Wiraya uses data and AI to optimize when, what and how to communicate with each individual. The software learns from interactions in real time to continuously improve customer lifetime value. The dashboard will show you the value generated for you and your business.
