How can you secure the largest share of the player wallet during sport season?
TRUSTED BY
Situation
How can you engage your players during sport season?
Major sports campaigns like Euro Championship and Premier League form a vital role in engaging inactive player groups. While operators can no longer simply rely on free bets and offers, they must find another way to inspire action from their players during sport season...
Sounds familiar?
THE SITUATION
Player signs up
You have spent some serious resources getting new players to your site.
SUCCESS RATE
35%
35% of these new customers convert to depositing players organically
LOSS RATE
65%
Up to 65% fail to ever make a deposit and are lost as customers
While millions are put on acquisition, engaging players through the lifecycle seems to prove a greater challenge. Sportsbook season is a great way to activate your sportsbook players but operators need to find another way than impersonal free bets and offers to convert their players...
"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."
Head of Brand
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
Face it, it's incredibly hard to engage with your players. So what do you do?
ALTERNATIVES
Do nothing
Hire a team
Use traditional channels
Be personal
Just hope the players start depositing by themselves
Unlikely
Hire an expensive team of call centre reps who don’t know your brand and hope for the best
Expensive
Continue to spam these customers with ineffective emails or generic SMS
Spam
Tailored personal messages, in the right channel, at the right time, automatically.
Right way
Cut through the noise. Even though you're talking to thousands.
Solution
THE SOLUTION
Automated Customer Interactions
Hyper targeted yet truly scalable
1
Most effective channels
Blends voice, text and mobile messaging adapted to each individual
2
Artificial Intelligence
Uses massive amounts of data to optimize when, what and how to communicate with each individual
3
Engaging content
Generates engaging and unique content built around your brand to inspire action from customers
4
Always optimising
Learns from interactions in real time to continuously improve customer lifetime value and loyalty
"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand."
