Sportsbook season ticket

How can you secure the largest share of the player wallet during sport season?
TRUSTED BY
Situation

How can you engage your players during sport season? 

Major sports campaigns like Euro Championship and Premier League form a vital role in engaging inactive player groups. While operators can no longer simply rely on free bets and offers, they must find another way to inspire action from their players during sport season...

Sounds familiar?
THE SITUATION

Player signs up

You have spent some serious resources getting new players to your site.
SUCCESS RATE

35%

35% of these new customers convert to depositing players organically
LOSS RATE

65%

Up to 65% fail to ever make a deposit and are lost as customers
1199992
1200000

THIS COSTS OPERATORS ON AVERAGE EVERY YEAR

$1.2M

€1.200.000

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Challenge
THE CHALLENGE

Activate sportsbook players

While millions are put on acquisition, engaging players through the lifecycle seems to prove a greater challenge. Sportsbook season is a great way to activate your sportsbook players but operators need to find another way than impersonal free bets and offers to convert their players...

"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."

Head of Brand

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

Face it, it's incredibly hard to engage with your players. So what do you do?

ALTERNATIVES

Do nothing

Hire a team

Use traditional channels

Be personal

Just hope the players start depositing by themselves

Unlikely

Hire an expensive team of call centre reps who don’t know your brand and hope for the best

Expensive

Continue to spam these customers with ineffective emails or generic SMS

Spam

Tailored personal messages, in the right channel, at the right time, automatically.

Right way

Cut through the noise.
Even though you're talking to thousands.

Solution
THE SOLUTION

Automated Customer Interactions

Hyper targeted yet truly scalable
1

Most effective channels

Blends voice, text and mobile messaging adapted to each individual
2

Artificial Intelligence

Uses massive amounts of data to optimize when, what and how to communicate with each individual
3

Engaging content

Generates engaging and unique content built around your brand to inspire action from customers
4

Always optimising

Learns from interactions in real time to continuously improve customer lifetime value and loyalty

"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand."

Global CRM Operation Manager
You should use Wiraya when you want to...

Rapidly increase CLV

Increase depositing players

Proactively reduce churn

Get started

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