How can you inspire retail players to provide data to your business?
TRUSTED BY
Situation
How can you activate your retail players?
Operators simply doesn't know who their retail players are and what preferences they have. Some operators are using loyalty cards to gather data on their retail players but the majority fails to complete the registration process.
Sounds familiar?
Challenge
THE CHALLENGE
Transfer retail players online
Traditional marketing methods are no longer effective to inspire players to register their loyalty cards. The real challenge lies in simplifying the registration process and start building data profiles of their players. If they succeed, huge cross selling opportunities will be revealed and higher NPS score become possible...
"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."
Kristian Abd El All Head of Brand
Face it, your players are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
So what do you do?
ALTERNATIVES
Do nothing
Hire a team
Use traditional channels
Be personal
Just hope the players start registering loyalty cards by themselves
Unlikely
Hire an expensive team of call centre reps who don’t know your brand and hope for the best
Expensive
Spam these customers with ineffective emails or generic SMS
Spam
Tailored personal messages, in the right channel, at the right time, automatically.
Right way
Cut through the noise. Even though you're talking to thousands.
Solution
THE SOLUTION
Automated Customer Interactions
Hyper targeted yet truly scalable
1
Most effective channels
Blends voice, text and mobile messaging adapted to each individual
2
Artificial Intelligence
Uses data to optimize when, what and how to communicate.
3
Engaging content
Generates engaging and unique content built around your brand to inspire action from customers
4
Always optimising
Learns from interactions in real time to continuously improve customer lifetime value and loyalty
"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand."
