How can you inspire retail players to provide data to your business?
How can you activate your retail players?
Operators simply doesn't know who their retail players are and what preferences they have. Some operators are using loyalty cards to gather data on their retail players but the majority fails to complete the registration process.
Transfer retail players online
Traditional marketing methods are no longer effective to inspire players to register their loyalty cards. The real challenge lies in simplifying the registration process and start building data profiles of their players. If they succeed, huge cross selling opportunities will be revealed and higher NPS score become possible...
"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."
Kristian Abd El All Head of Brand
Face it, your players are busy. So what do you do?
Just hope the players start depositing by themselves
Hire a team
Hire a team of customer service reps and hope for the best
Continue reaching out in the same channels as you’re already using.
Tailored messages in each customer journey
So what do you do?
Hire a team
Use traditional channels
Just hope the players start registering loyalty cards by themselves
Hire an expensive team of call centre reps who don’t know your brand and hope for the best
Spam these customers with ineffective emails or generic SMS
Tailored personal messages, in the right channel, at the right time, automatically.
Cut through the noise. Even though you're talking to thousands.
Automated Customer Interactions
Hyper targeted yet truly scalable
Most effective channels
Blends voice, text and mobile messaging adapted to each individual
Uses data to optimize when, what and how to communicate.
Generates engaging and unique content built around your brand to inspire action from customers
Learns from interactions in real time to continuously improve customer lifetime value and loyalty
"We want GVC brands right at the very forefront of enhanced customer experience, and communication with players is central to this. With Wiraya we now deliver a personalised approach to players, that reflects the unique brand styles of each GVC brand."