Responsible Gambling

How can you take proactive steps towards the latest responsible gambling legislations?
TRUSTED BY
Situation

How can you help players identified at risk? 

Operators are hit with punitive fines for not complying with the latest responsible gambling regulations. Due to the lack of proactivity and unawareness of what initiatives are required, several of operators have even lost their license...

Sounds familiar?
7600000
7600000

The FINES ARE HITING OPERATORS HARD

$1.2M

€7.600.000

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Challenge
THE CHALLENGE

Take proactive steps towards responsible gambling

Operators are hit from left to right with punitive fines for not complying with the responsible gambling legislations. Revenue takes a big hit when licenses are withdrawn and so does the brand. How can operators support players identified at different risk levels and in real time when they really need it?

"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."

Kristian Abd El All Head of Brand

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

So what do you do?

ALTERNATIVES

Do nothing

Hire a team

Use traditional channels

Be personal

Just hope the players quit playing by themselves

Unlikely

Hire an expensive team of call centre reps and hope for the best

Expensive

Continue to spam these customers with ineffective emails or generic SMS

Spam

Tailored personal messages, in the right channel, at the right time, automatically.

Right way

Cut through the noise.
Even though you're talking to thousands.

Solution
THE SOLUTION

Automated Customer Interactions

Hyper targeted yet truly scalable
1

Most effective channels

Blends voice, text and mobile messaging adapted to each individual
2

Artificial Intelligence

Uses massive amounts of data to optimize when, what and how to communicate with each individual
3

Helpful content

Generates helpful and informative content built around your brand to help your customers.
4

Always optimising

Learns from interactions in real time to continuously improve customer interactions.

"Creating and promoting a safe, secure and fun environment for players is fundamental to us. With Wiraya we can now interact in a new and proactive way to help our players. This level of support and responsiveness is key.” "

Ulle Skottling, COO
You should use Wiraya when you want to...

Proactively address problem gambling

Reduces the risk of punitive fines

Ensures you don’t block legitimate customers

Get started

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