Player Reactivation

How can you engage passive players who have fallen dormant?
TRUSTED BY
Situation

How can you reactivate your passive players? 

Fierce competition has put player loyalty at an all time low. Operators struggle to engage their players as they are no longer able to
reply on free bets and offers.

Sounds familiar?
THE SITUATION

Player signs up

You have spent some serious resources getting new players to your site.
SUCCESS RATE

35%

35% of these new customers convert to depositing players organically
LOSS RATE

65%

Up to 65% fail to ever make a deposit and are lost as customers
1199992
1200000

THIS COSTS OPERATORS ON AVERAGE EVERY YEAR

$1.2M

€1.200.000

Want to know more? Lets talk.
Challenge
THE CHALLENGE

Churned Players

The real problem is churned players who never have built any initial loyalty prior to leaving. Operators can no longer rely on impersonal free bets or offers to get players back and players have a sea of operators to choose from, pushing their attention span to an all time low...

"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."

Kristian Abd El All Head of Brand

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

Face it, it's incredibly hard to engage with your players. So what do you do?

ALTERNATIVES

Do nothing

Hire a team

Use traditional channels

Be personal

Just hope the players start depositing by themselves

Unlikely

Hire an expensive team of call centre reps who don’t know your brand and hope for the best

Expensive

Continue to spam these customers with ineffective emails or generic SMS

Spam

Tailored personal messages, in the right channel, at the right time, automatically.

Right way

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

THE CHALLENGE

Failing in conversion

It's not uncommon that brands already have tried to convert customers to digital payments in various ways, typically by email and letters. This is simply not enough. It's not that your customers aren't interested. They're just busy.

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

It's incredibly hard to engage customers.
So what do you do?

ALTERNATIVES

Do nothing

Same channels

Try something new

Just hope the customers convert to e-invoice by themselves

Unlikely

Continue reaching out in the same channels as you’re already using

Spam

Start deliver tailored personal messages, in the right channel, at the right time, automatically.

Right way

Cut through the noise.
Even though you're talking to thousands.

Solution
THE SOLUTION

Automated Customer Interactions

Hyper targeted yet truly scalable
1

Most effective channels

Blends voice, text and mobile messaging adapted to each individual
2

Artificial Intelligence

Uses massive amounts of data to optimize when, what and how to communicate with each individual
3

Engaging content

Generates engaging and unique content built around your brand to inspire action from customers
4

Always optimising

Learns from interactions in real time to continuously improve customer lifetime value and loyalty

"With the help from Wiraya we have managed to reduce churn. We’re very satisfied with the result and it’s great that we can make it easier for our customers to make a decision. Simply put, great service to our customers."

Head of Customer Service
You should use Wiraya when you want to...

Rapidly increase CLV

Increase depositing players

Proactively reduce churn

Get started

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