Early Life

How can you retain you players and keep them engaged?
TRUSTED BY
Situation

How can you retain
your players? 

Operators spend millions on acquisition but then struggle to keep their players engaged and loyal. Fierce competition and a regulated market has put pressure on operators to improve their customer experience by using new communication methods to keep their players engaged.

Sounds familiar?
THE SITUATION

Player signs up

You have spent some serious resources getting new players to your site.
SUCCESS RATE

35%

35% of these new customers convert to depositing players organically
LOSS RATE

65%

Up to 65% fail to ever make a deposit and are lost as customers.
1199992
1200000

THIS COSTS OPERATORS ON AVERAGE EVERY YEAR

$1.2M

€1.200.000

Want to know more? Lets talk.
Challenge
THE CHALLENGE

Retain your players

New regulations has put pressure on operators to avoid using impersonal free bets and offers in attempts to retain their players. It's the age of the player and poor player experience will make your players leave you for a competitor brand. How can you keep your players engaged without using free bets and offers?

"We are operating in an increasingly competitive market, with a challenging combination of tougher competition and stricter levels of regulation."

Kristian Abd El All Head of Brand

Face it, your players are busy. So what do you do?

Do nothing

Just hope the players start depositing by themselves

Unlikely

Hire a team

Hire a team of customer service reps and hope for the best

Expensive

Same channels

Continue reaching out in the same channels as you’re already using.

Spam

Be personal

Tailored messages in each customer journey

Right way

Face it, it's incredibly hard to engage with your players. So what do you do?

ALTERNATIVES

Do nothing

Hire a team

Use traditional channels

Be personal

Just hope the players start depositing by themselves

Unlikely

Hire an expensive team of call centre reps who don’t know your brand and hope for the best

Expensive

Continue to spam these customers with ineffective emails or generic SMS

Spam

Tailored personal messages, in the right channel, at the right time, automatically.

Right way

Cut through the noise.
Even though you're talking to thousands.

Solution
THE SOLUTION

Automated Customer Interactions

Hyper targeted yet truly scalable
1

Most effective channels

Blends voice, text and mobile messaging adapted to each individual.
2

Artificial Intelligence

Uses massive amounts of data to optimize when, what and how to communicate with each individual.
3

Engaging content

Generates engaging and unique content built around your brand to inspire action from customers to make 2,3 and 4th deposit.
4

Always optimising

Learns from interactions in real time to continuously improve customer lifetime value and loyalty.

"We feel we have a real advantage over more traditional competitors, who using simple emails and generic text messages struggle to engage with this most challenging and unresponsive customer segment."

Daniel Graetzer, Founder and CEO
You should use Wiraya when you want to...

Rapidly increase CLV

Increase depositing players

Proactively reduce churn

Get started

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