Inspire drivers to download your latest app and take back control of their data
TRUSTED BY
Failing to retain control during the customer lifecycle
Automotive brands are all focused on developing their connected car experience for drivers, and building connectivity with customers. To start this process manufacturers are pushing customers to download their latest app. However, brands fail to recognise the complexity of the challenge. Developing a slick app simply isn't sufficient to connect with a wide number of customers. Triggering drivers to download and activate these apps is far more challenging.
Let’s take connected drivers for an example.
THE SITUATION
Connected Driver
The automotive industry is struggling to inspire customers to download and activate apps. The data that is collected through app downloads would allow for the manufacturer to be able take back control of their end customers.
SUCCESS RATE
25%
Typically 25% convert in a traditional campaign, usually based on mail or email send outs.
LOSS RATE
75%
which means an astonishing 75% doesn't take action and are lost as customers.
THE LOST OPPORTUNITY, EVERY YEAR
$1.2M
€4.800.000
This is what you loose every year by failing at activation. Want to know more how we calculated this figure? Lets talk.
Face it, your drivers are busy. So what do you do?
Do nothing
Just hope the players start depositing by themselves
Unlikely
Hire a team
Hire a team of customer service reps and hope for the best
Expensive
Same channels
Continue reaching out in the same channels as you’re already using.
Spam
Be personal
Tailored messages in each customer journey
Right way
It's incredibly hard to inspire action from customers. So what can you do?
ALTERNATIVES
Do nothing
Hire a team
Same as usual
Be personal
Just hope the customer download and activate their apps by themselves.
Unlikely
Hire a team of customer service reps to call each customer to get a conversion.
Expensive
Continue reaching out in the same channels as you’re already using and hope for the best.
Spam
Deliver tailored messages to provoke downloads and activation the app.
Right way
Cut through the noise. Even though you're talking to thousands.
THE SOLUTION
Automated Customer Interactions
How Wiraya increase conversion and collect customer data.
1
Powerful communication flow
A powerful combination of voice, text messages and personalised landing pages to drive conversion.
2
Trusted content
Generates customised content and offers that convert because customers trust them.
3
GDPR compliant data collection
The customer is redirected to a landing page, the data is stored and your customer service reps will be notified to reach out.
4
Data Learning
The software learns from interactions in real time to continuously improve customer lifetime value and loyalty.
